How Great Web Design Should Complement Great Inbound Marketing
Revenue River Marketing’s December Blog Roundup
DENVER, Jan. 13, 2016 -- 2015 was a year to remember at Revenue River. We almost doubled in size, revenue and profits were up, employee retention was at 100%, we opened a remote office in New York City and we still managed to maintain a great company culture. In between all of that, we also helped a couple of clients out.
As always, we wrote relentlessly throughout the month of December. Some of our most important blogs of the year were published in the last 15 days because as we reflected on the year we were able to see what was done right and how we could better serve as digital and inbound marketing experts. Below are a handful of articles that show the power of effective marketing and describe how vital it is to allocate resources to achieve great digital marketing results.
- The first two blogs this month demonstrate how Revenue River is capable of marketing techniques far beyond inbound. Amanda Daume explains how an integrated campaign that involved inbound and outbound marketing saved the day on the high seas, “How A Complex Integration Helped Create A Memorable Event.” Doug Eldridge crunched the numbers 9 months after a web redesign project and found that a great web design is a crucial tool for even the best marketer, “The Chopping Block’s “Chopped Up” Website Becomes a Chef’s Best Friend.“
- One of the biggest hurdles in marketing is the ability to pay for it. Marketing is a necessary investment, but allocating funds for it can be difficult. Managing Partner, Eric Pratt, explains both “How to Set a Marketing Budget” and “Adjusting Your Budget for the Rise of Digital Marketing”.
- Staying on top of digital marketing in 2016 is like trying to keep up with the Real Housewives, there are just too many great options and new ones seem to pop up daily. Marketing coordinator, Nathan Bracy, curated “6 Websites to Bookmark to Keep You Up to Date in Digital Marketing” to keep you on top of industry trends.
- Lastly, refine your social media skills and have a little fun Mean Girls style with Inbound Coordinator Kelley Wrede’s “LinkedIn Groups: “You Can’t Sit With Us!” If you aren’t posting to LinkedIn Groups then you’re not getting the most out of your social media strategy.
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Learn more about Revenue River Marketing at www.revenueriver.co. We are inbound marketing specialists based in Denver, Colorado with a background in business development. Designing, launching, and managing marketing campaigns to produce measurable results is what we do. The focus of our marketing firm is partnering with growing companies to help them grow faster. We earn great relationships by building their brands and expanding the reach and effectiveness of their marketing campaign. Their sales team is empowered with qualified leads and their bottom line grows.